Facts & Figures

  • $30mProvisionally budgeted cost

Wellington is one of the country’s fastest growing tourism markets, with rapid growth in visitor nights in the last 10 years.

Oscar statuettes in a cabinet

But there is still considerable untapped potential in the market. Not only can we attract more visitors, we can also encourage them to stay longer and spend more.

To do this, the region needs more high-quality tourist attractions – ones that can keep visitors here for an extra day or two.

Wellington City Council is working with private sector partners to establish an international film museum in central Wellington. The museum has potential to be a significant attraction.

The museum would likely require a purpose-built building in a central city location. The Council anticipates that this would be funded through a partnership, able to leverage both public and private investment.

Together with other initiatives that the Council is working towards, this proposal has potential to significantly enhance Wellington’s offering to domestic and international visitors.


  • Increase domestic and international visitor numbers.
  • Increase length of stay and visitor spend.
  • Raise Wellington’s profile internationally.
  • Recognise and celebrate the role of film in Wellington and national identity.


  • The preferred site for the attraction is to be finalised but it is expected to be in the central city. The Council has provisionally budgeted $30 million. The costs, returns and funding will be determined as part of the development of the business case.

What you think

57% Feedback received that supports our overall plan

44 Number of times people have told us what they think about this idea

66% Feedback received that supports this idea

#13 Out of 28 ideas based on amount of feedback received.

Who would benefit most?

32% Visitors to Wellington
22% Local businesses
20% Local residents
15% NZ as a whole
11% Future generations
  • Local residents
  • Local businesses
  • Visitors to Wellington
  • NZ as a whole
  • Future generations
  • Other

How should we prioritise it?

25% High
23% Quite low
20% Neutral
18% Low
14% Quite high
  • Quite low
  • Low
  • Neutral
  • Quite high
  • High
  • John, Mount Victoria

    A good idea - it's another attraction for visitors which is not weather-dependent (and in Welly that's an important consideration). But the film companies should pitch in to help with the costs; it shouldn't just be ratepayers who foot the bill for this.

  • Rowan

    I'm impressed with the range of ideas in the plan and that they are affordable. Happy to be getting more for my rates.

  • Paula, Kelburn

    I think it could be located at the top of the cable car. This is already an established tourist destination but could be improved.

  • Victoria , Island Bay

    Why aren't you engaging more with our current attractions? These are great and need more support. Why always something new. Also this is very expensive.