The New Zealand Festival – 4 years ago #
With Auckland's festival now annual, it's essential that Wellington does not lose its key point of difference and position as the arts and culture capital. I understand that events of all kinds should be a focus, but Wellington's brand has been successfully tied to the arts in the past (in line with similar positioning in Melbourne). Our brand has been a sophisticated one. Replacing support for the Arts Festival with a focus on the Sevens, and similar big events, will further diminish our arts brand and attraction as a destination for visitors.